AI systems that qualify buyers and sellers on arrival, nurture them with 8–12-touch sequences, schedule showings with the right agent and reactivate dormant pipeline. Your agents only see leads ready for a human conversation.
80% of leads from Zillow, Realtor.com, Redfin and Facebook Ads aren't ready to buy today. The other 20% are — but if your agent doesn't respond within 5 minutes, that 20% signs with the competition. The difference between a team that closes and a team that fights fires is in how it processes the funnel.
Our AI agents for real estate do what your ideal ISA would if they never slept: they respond in < 2 minutes, qualify with BANT (budget, authority, need, timeline) without sounding like a form, nurture cold leads with relevant content (neighborhoods, prices, financing), schedule showings with the area agent and reactivate leads from 6, 12, 24 months ago who are now ready to move.
For brokers with 5+ agents, the system routes by geography, bilingualism, specialty (first-time buyer, luxury, commercial, rental) and availability. Pipeline enters the CRM (Follow Up Boss, kvCORE, Sierra, HubSpot) with the full conversation context — not fragments.
The agent responds instantly on WhatsApp, SMS, web form or DM. It asks just enough to qualify (timeline, pre-approval, area, range) without sounding like an interrogation. The hot lead reaches the human agent with all the info already structured.
A buyer in 6 months gets a different sequence than a buyer in 30 days. A pre-list seller receives comparables and market analysis. A renter gets inventory alerts. All personalized with their area, range and preferences.
When the lead wants to view properties, the agent checks the right agent's availability (geography, language, specialty), proposes 3 slots, confirms and sends the location + lockbox code / listing agent contact.
Every lead 6+ months old gets a periodic check-in: 'still looking? has anything changed in your timeline?'. Leads that re-engage enter the active flow. Typical reactivation: 8–15% of the dormant base converts to pipeline within 90 days.
The team was losing leads due to inconsistent follow-up. We implemented automated nurturing sequences and a centralized CRM, assigning leads to agents by geography and availability.
A bilingual broker with a 12-agent team needed to route leads by language + specialty (luxury vs starter home). AI with smart handoff.
A team specialized in first-time buyers needed long nurturing (6–12 months). We implemented an educational conversational sequence with AI and content triggered by milestone.
It's prompted with strict rules: it doesn't ask about family, religion, orientation, disability, nationality or familial status. Only clean compliance questions: timeline, pre-approval, range, area, property type, bedrooms/baths. We approve the script with your compliance broker before launch.
The agent does the administrative work (qualify, schedule, nurture). The close and the real conversation are always handled by the human agent. What we eliminate is your top producer wasting 3 hours a day on unqualified leads.
Yes, via API. The agent reads from the CRM (lead history, preferences, activity) and writes to it (new conversations, qualification, booked appointments, notes). Your team keeps seeing everything in the same CRM.
All 3. We design differentiated flows by lead type: buyer (timeline, pre-approval, area), seller (motivation, timeline, comparables, valuation), renter (timeline, pet policy, budget). The agent identifies the type in the first messages and routes to the right flow.
Yes. Unified intake: a lead from Zillow, Facebook Ads, web form or organic enters the same system, is qualified the same way and routed to the right agent. Source tracking is maintained for per-channel ROI analysis.
Yes. The prompt is designed so qualification happens conversationally ('what timeline are you imagining? have you talked to a lender or should I connect you with one?') rather than as an interrogation. The lead doesn't feel like they're filling out a form.
A team with Follow Up Boss or kvCORE: 3 weeks. 1 week of discovery (scripts, compliance, routing, lead types). 1 week of integration with the CRM + MLS. 1 week of A/B testing with real leads before full rollout.
Configurable. The most common rules: by zone (zip codes assigned to an agent), by specialty (luxury, first-time buyer, commercial), by language (ES/EN/PT), round robin with a per-agent ceiling, or a hybrid. The agent respects the rule and, if the assigned agent isn't available, escalates to the backup.
Free 30-minute audit. We leave with a clear plan for real estate like yours. No commitment.
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