Discovery in detail
For a real estate client we mapped 6 lead sources (Zillow, Trulia, Instagram, referrals, open houses, own website), measured first-response time per source and found that 62% of leads came in after hours with no follow-up. That specific leak became the first use case to automate.
We come out with a 15–25 page document that includes: a map of current processes, the 3 priority lead leaks with financial quantification, stakeholders per decision, current stack and integration gaps. If after phase 1 we decide there's no ROI, we tell you before phase 2 and refund what's unused.
2 weeks · 6–10 interviews · 1 prioritization workshop